Performance
Your customers will not wait!
Fast loading is essential for today's websites. Here's how we create websites which give the best possible user experience even on mobile data connections and low cost mobile devices.
Design for performance from the outset
It is not possible to take a website based on a bloated framework and slim it down to a high performance one. There may be some quick wins which will improve the site, such as optimising images, but it is a losing battle and you will never be able to overcome the weight of the underlying code.
Continuously Check Performance
Everything you add to your website will make it slower to load. We continuously check that the extra load is worth the gain in content as we develop the site. Sometimes a small change may add a huge load to the site. It is important to find this out as soon as possible and analyse why the extra content is having a large impact on the site. Usually it is possible to change the way the content is added so it does not affect load speed significantly.
Check on real devices & networks
Website developers work on fast desktop computers with broadband internet connections and large screens. They don't notice that a site is becoming slow to load. It is essential to test the site on real mobile devices on with 3G network speeds. We use automated testing to check our websites on a low-end android device with a 3G network. If the site performs well you can be confident it will give a great experience to all your users, no matter what device and network they are using.
Performance Toolkit
Here are the tools we use to make sure our websites are the best available: